News

Wondering what’s new at the Awakening? Here you will find everything you need to know: our newest work, important announcements, events and occasional thoughts on the latest industry trends.

  • Macmillion at Poundland

    Macmillan

    Over the last three years Poundland has raised a staggering £1million for Macmillan Cancer Support and we have had the pleasure in filming the promotional event that toured the UK.

    A six foot high charity box toured around the UK with the Macmillan team letting everyone know what a fantastic achievement Poundland has raised for the charity.

    VIEW VIDEO

     

  • Another year covering Advertising Week

    Advertising Week

    It’s that time of year again and we were asked to cover the Advertising Week 2014 event again this year. The event ran over 4 days and played host at some of London’s finest venues, Ronnie Scotts, Houses of Parliament, Cosmopolitan, BAFTA and many more.

    The event saw a raft of key speakers plus more celebrities this year giving their views on the industry, James Cordon, Freddie Flintoff, Steve Coogan, James Caan and Steve McManaman all took part in the world wide event.

  • STAN JAMES CAMPAIGN KICKS OFF WITH CHELTENHAM

    photo

    Stan James has kicked off its 12 weeks of summer sport campaign which has been produced by us, working with our very clever friends at The Ponderosa Group. Over the next 12 weeks Stan and James will be giving us their thoughts on key sporting events coming over the summer. Watch out for the next one!!

    Play Here

  • GOOGLE GLASS

    Google Glass

    The Explorer Program is designed for people who want to get involved early and help shape the future of Glass. Google are expanding little by little, and experimenting with different ways of bringing new Explorers into the program.

    If you’re a US resident, over 18 years old, and are interested in joining, you can sign up  and they will let you know if a spot opens up. Please note that, while we’d like to invite everyone, they can’t guarantee invites right now.

    Remember, Glass is $1,500 + tax within the US, and you must provide a valid US ID or proof of residence when picking up Glass.

    Play Here

  • MONSIEUR COK

    Screen Shot 2014-03-04 at 15.08.38

    Mister Cok is the owner of a large bomb factory. Looking for efficiency and profit, he decides to replace his workers by sophisticated robots. The formers stare helplessly at the toil of the robotic laborers. But one of the workers does not accept being discarded so easily…

    Play Here

  • Bring in the new!!!

    Canon C100

    We have recently purchased the new Canon C100. The EOS C100 interchangeable-lens Digital Cinema Camera is the entry-level model in Canon’s Cinema EOS System and offers high resolution, Full HD capture in an ultra-compact body.

    The C100 fuses Canon’s proven video technology and lens heritage with the creativity of the Cinema EOS System. As an EF mount camera the EOS C100 accepts Canon’s EF and EF-S lenses for DSLRs, plus the EF mount Cinema Lenses to provide videographers with a wide choice of creative shooting options.

    Watch out for the quality and results coming very soon.

  • Yushichi – Nathaline Kerosene

    Music Video

    Raised in Canada with roots from Japan, you’ll now find him in Sweden making music in a time machine built from parts of an MPC60 and Minimoog. He travels as far back as the early ‘80s in search of the layered synths and melodies that forever haunt him. The search continues with Nathaline Kerosene.

    Yushichi – Nathaline Kerosene

  • BOX

    BOX

    “Box” explores the synthesis of real and digital space through projection-mapping on moving surfaces. The short film documents a live performance, captured entirely in camera. Bot & Dolly produced this work to serve as both an artistic statement and technical demonstration. It is the culmination of multiple technologies, including large scale robotics, projection mapping, and software engineering. We believe this methodology has tremendous potential to radically transform theatrical presentations, and define new genres of expression.

    Box

  • European Tour Rory Vs the robot

    Screen Shot 2014-01-28 at 11.22.05

    Starring the former World Number 1 golfer Rory McIlroy, our latest film in The European Tour’s, “See Every Shot Imaginable” campaign, pits Rory’s golf (and banter) skills up against a robot in a remarkable challenge that sees the two of them hitting balls into washing machines, while simultaneously trading insults as to each other’s sporting – and other – prowess.

    Filmed at the PGA National Resort & Spa, Florida, the challenge culminates with a bid to hole a ball into a washing machine drum placed 150 yards away and raised 50 feet high at a driving range. But who will be the ultimate winner?

    European Tour Rory Vs the robot

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